SFL 406 Integrated Marketing Communications (IMC)

This course introduces students to the areas that comprise IMC: public relations, advertising, direct marketing, sales promotions, events promotions and online communication. Using these communication tools, students learn how to target an audience (in English + French), asses communication options and formulate IMC plans for organizations. Credit units: 3 ECTS Credit units: None, Prerequisite: SFL 208.

Spring Semester (Sibel Sara Erdal Bulucu)

  | Bilkent University Main Page |

  Last regenerated automatically on November 24, 2017 by OAC - Online Academic Catalog Software.