COMD 461 Public Relations and Communication Campaigns

Theory and practice of public relations and public communication. PR and opinion research, communication process and building effective campaign strategy. Case studies in PR and public communication, commercial and political advertising, humanitarian campaigns. Ethical considerations and impact on society. Credit units: 3 ECTS Credit units: 5.

Spring Semester (Elif Sibel Ă–zdilek)

  | Bilkent University Main Page |

  Last regenerated automatically on December 18, 2017 by OAC - Online Academic Catalog Software.