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Bilkent University

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Undergraduate and Graduate Programs 2024-2025


PSYC 436 Economic Psychology and Consumer Behaviour

Consumption behavior; Economic behavior; Psychological theory; Learning and memory; Motivation and personality; Attitudes and expectations; Judgement and decision making; Game theory; Relations between cognition and emotion for workplace health and well-being programs; Evaluating worldwide case studies. Credit units: 3 ECTS Credit units: 5, Prerequisite: PSYC 230.

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