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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

SFL 406 Integrated Marketing Communications (IMC)

This course introduces students to the areas that comprise IMC: public relations, advertising, direct marketing, sales promotions, events promotions and online communication. Using these communication tools, students learn how to target an audience (in English + French), assess communication options and formulate IMC plans for organizations. Credit units: 3 ECTS Credit units: 5, Prerequisite: SFL 208.

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