COMD 462 Special Topics in Advertising
|
|
Study of selected advanced topics in advertisement production and research focusing on various media application and future developments. Creativity and diversity, advertising research and planning of campaigns, generating ideas and strategy, copywriting for television, radio and direct marketing.
Credit units: 3 ECTS Credit units: 5, Prerequisite:
COMD 346.
|
|
|
Bilkent University Main Page
Last regenerated automatically on April 22, 2024 by OAC - Online Academic Catalog Software
|
|
