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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2023-2024

COMD 462 Special Topics in Advertising

Study of selected advanced topics in advertisement production and research focusing on various media application and future developments. Creativity and diversity, advertising research and planning of campaigns, generating ideas and strategy, copywriting for television, radio and direct marketing. Credit units: 3 ECTS Credit units: 5, Prerequisite: COMD 346.

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