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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2023-2024

COMD 461 Public Relations and Communication Campaigns

Theory and practice of public relations and public communication. PR and opinion research, communication process and building effective campaign strategy. Case studies in PR and public communication, commercial and political advertising, humanitarian campaigns. Ethical considerations and impact on society. Credit units: 3 ECTS Credit units: 5.

Spring Semester (Emel Ă–zdora)

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