COMD 461 Public Relations and Communication Campaigns
|
|
Theory and practice of public relations and public communication. PR and opinion research, communication process and building effective campaign strategy. Case studies in PR and public communication, commercial and political advertising, humanitarian campaigns. Ethical considerations and impact on society.
Credit units: 3 ECTS Credit units: 5.
|
|
|
Bilkent University Main Page
Last regenerated automatically on December 18, 2024 by OAC - Online Academic Catalog Software
|
|
