COMD 355 Digital Marketing Communication
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Social platforms such as Facebook, Twitter, and Pinterest that drive contemporary marketing practices. Use of social media as a marketing tool with case studies, best-practice methodology, and current news items. A digital strategy combined with traditional media to influence purchasing decisions, and to develop comprehensive digital and social media marketing plans.
Credit units: 3 ECTS Credit units: 5, Prerequisite:
COMD 203.
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