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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

COMD 355 Social Media Marketing

Social platforms such as Facebook, Twitter, and Pinterest that drive contemporary marketing practices. Use of social media as a marketing tool with case studies, best-practice methodology, and current news items. A digital strategy combined with traditional media to influence purchasing decisions, and to develop comprehensive digital and social media marketing plans. Credit units: 3 ECTS Credit units: 5.

Spring Semester (Boran Aksoy, Ay┼če Tatver)

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