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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021


COMD 346 Introduction to Advertising

Basics of advertising: its functions, and how to plan and produce advertisements. Role of advertising in marketing communications, advertising institutions and media, and its retail aspects, with a theoretical foundation in economics, ethics, and social aspects. Credit units: 3 ECTS Credit units: 5.

Spring Semester (Boran Aksoy, Ay┼če Tatver)

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