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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021


GRA 344 Psychology of Advertisement

An introduction to the psychological aspects of the current consumer market. Its relation to cultural and sociological phenomena as an aid in determining an effective policy in advertising. Credit units: 3 ECTS Credit units: 5, Prerequisite: GRA 301.

Spring Semester (Yasemin Gümüş Ağca)

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