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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2019-2020

BIM 492 Strategic Management

Capstone course integrating knowledge from other BIM courses: Marketing, Finance, Decision Analysis, and Human Resource Management. Strengths, Weaknesses, Opportunities, Threats (SWOT) and Political, Economic, Social, Technological (PEST) analyses. Porters Generic Strategies. Blue Ocean Strategy. Application of these using a dynamic Business Simulator. Credit units: 4 ECTS Credit units: 6.5, Prerequisite: BIM 310.

Autumn Semester (Anthony Burnett Evans)

Spring Semester (Anthony Burnett Evans)

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