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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2019-2020


BIM 419 Strategic Brand Management

Brand management strategy as a platform that drives all other marketing functions within an organization, including product development, distribution, pricing strategies and marketing communications strategies by reviewing the history of brands and branding, their importance, and the role of brand equity in a firm. Demonstration in the real world of how to analyze brand management strategies, manage brand equity, create a brand identity and positioning; establish a competitive advantage; and capitalize on consumer insight by referring to product pricing, distribution strategy and measuring brand equity. Credit units: 3 ECTS Credit units: 5.

Autumn Semester (Elif Sibel Özdilek)

Spring Semester (Elif Sibel Özdilek)

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