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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2019-2020


BIM 406 International Business

Insight to the drivers of globalization and the challenges and opportunities faced by multinational enterprises. The process from both the environment perspective and adapting marketing mix to international markets. Different approaches to globalization, such as exporting or setting up production and marketing facilities in foreign countries. Visionary leadership, organizational culture and structure, functions and processes, human resources management and finance. Application and interpretation of business rules in an international environment, coping with changing social and technological environments and positioning goods and services in them. Credit units: 3 ECTS Credit units: 5.

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