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Bilkent University

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Undergraduate and Graduate Programs 2019-2020


BIM 375 Public Relations Management

Basic concepts of effective public relations (PR) and preparation for the ethical practice of public relations in today's fast-changing, competitive world. Evolution and history of PR, the PR process, communication concepts in PR, evaluation and measurement of PR programs, public opinion, conflict management and crisis communication, internet and social media role in PR, print media, electronic media, PR in government, and PR in non-profit organizations. Scientific research and a project with a selected firm from industry to apply learning in an actual business situation. Credit units: 4 ECTS Credit units: 6.5.

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