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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

THM 475 Strategic Marketing for the Hospitality Industry

The strategies of management of the marketing function, the preparation of internal and external analyses, objectives strategies, action plans, and controls to develop and maintain a strategic fit between the organization's goals and capabilities/resources and its changing marketing opportunities. Guidance to the development and preparation of strategic planning of any hospitality operation. Credit units: 3 ECTS Credit units: 5.

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