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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

THM 419 Strategic Management in Hospitality

Introduction to strategic management approaches concerning the tourism industry worldwide. Strategic Management; corporate, business and functional level strategies. The corporate level strategies are analyzed comparatively, critical discussions about whether and how strategic models/theories can be applied into the hospitality and tourism industry. Tourism Industry Life Cycle, Human systems, and Appraisal of Lodging facilities. The Operating Budget, Feasibility study; Market profile analysis and Financial analysis. Vanguard management philosophy with the five characteristics. Credit units: 3 ECTS Credit units: 5.

Autumn Semester (Hacer Üstündağ)

Spring Semester (Hacer Üstündağ)

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