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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021


THM 419 Tourism Management Applications

Management challenges in the hospitality industry as well as practical applications of general management theories to tourism and hospitality industry. Introduction to worldwide tourism industry's management approaches, strategic management, franchise and management systems, tourism industry life cycle, human systems, yield (revenue) management, hotels' property operations, feasibility study and vanguard management. Credit units: 3 ECTS Credit units: 5.

Autumn Semester (Hacer Üstündağ)

Spring Semester (Hacer Üstündağ)

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