THM 416 Revenue Management and Data Analytics
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History of Revenue Management, Fundamentals of Revenue Management: Customer Knowledge and Consumer Behavior, Market Segmentation, Internal Assessment and Competitive Analysis, Economic Principles and Demand Forecasting, Reservation and Channels of Distribution, Pricing Strategies: Dynamic Value-Based Pricing, Channel and Inventory Management, The Revenue Management Team, Strategic Management and Following the RevMAP, Tools, Tactics and Resources, Legal and Ethical Issues, Other Concepts of Revenue Management: Over Booking, Reputation Management. "Hotel Simulation" is used in this course.
Credit units: 3 ECTS Credit units: 5, Prerequisite:
THM 243.
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