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Bilkent University

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Undergraduate and Graduate Programs 2023-2024


THM 348 Service Operations Management

The dimensions of successful service firms and enlightened management as well as creative entrepreneurial opportunities. The role of service in an economy, the nature of services, service strategy, new service development, service quality, process improvement, the service encounter, managing capacity and demand, and growth and globalization of services. Credit units: 3 ECTS Credit units: 5.

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