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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2023-2024


THM 125 Introduction to Tourism and Hospitality in the Digital Age

UNWTO Tourism Highlights: Understanding the economic impact of the tourism industry; fundamentals of tourism terminology, the Destination, characteristics of successful destinations, attractions as main attributes of destinations, Sustainable destinations and policies; basic concepts and terminology of sustainable development, Intermediaries, distribution channels, virtual distributors and the digital tools, Transportation, air, ground and sea transportation, importance of each mode in tourism industry, airports, Tourism demand, Overview of the hospitality industry, Human Resources and IT technologies, Accounting and IT technologies, Sales and Marketing and agreements with OTA's, use of social media, The Front Office and IT technologies / Fidelio / Opera, Housekeeping, Food and Beverage and IT technologies / Fidelio / MC, Property Operation and Maintenance, Personal Safety and Property Security, contemporary surveillance systems. Credit units: 3 ECTS Credit units: 5.

Autumn Semester (Esin ┼×enol)

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