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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

THM 105 Service Business Management

Developing a Business Mindset, Business Ethics and Corporate Responsibility, Forms of Ownership, Entrepreneurship and Small-Business Ownership, Management Roles, Functions and Skills, Organization and Teamwork, Service encounter and the service quality, Employee Motivation, Human Resources Management, The Art and Science of Marketing for service businesses, Product and Pricing Strategies, Customer Communication. Credit units: 3 ECTS Credit units: 5.

Autumn Semester (Oğuz Benice, Güneş Karamullaoğlu)

Spring Semester (Oğuz Benice, Güneş Karamullaoğlu)

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