Bilkent University Logo

Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

EMBA 556 Managing Markets, Growth and Change

In today's increasingly complex and dynamic global business environment, one haunting management challenge is to continually nurture market responsiveness and adaptation as key business competences. To help participants address these challenges, the course aims to examine various processes through which successful business organizations monitor, internalize, and respond to market dynamics. With this focus, the course examines topics such as market research; marketing strategy; new product development; innovation; business growth management; and, organizational change management. Credit units: 5 ECTS Credit units: 7.5.

Bilkent University Main Page

Last regenerated automatically on October 20, 2021 by OAC - Online Academic Catalog Software