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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021


EMBA 554 Foundations of Marketing Management I

This course is an introductory marketing course that familiarizes business executives with the fundamental concepts and tools of marketing. For these purposes, the participants are introduced various theoretical frameworks to better understand and manage the nature and determinants of consumer behavior, branding, and sales management techniques. The theoretical background developed in the course serves as a foundation for advanced discussions of implementation and practices. Credit units: 2 ECTS Credit units: 3.5.

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