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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2024-2025


MBA 632 Digital Marketing

The objective of this course is to provide students with a solid understanding of digital marketing jargon. This course also aims to equip students with the state-of-the-art knowledge and techniques that help them become proficient in developing, analyzing, and monitoring digital marketing strategies by covering a wide range of topics. Credit units: 3 ECTS Credit units: 5.

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