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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

MBA 544 Revenue Management

Revenue management integrates pricing with sales and inventory management strategies, and can be used in managing demand decisions such as allocating capacity to different market segments, and pricing products across categories and over time. This course aims to introduce students to the basic tools and techniques of revenue management as well as its applications in industries such as airlines, hospitality and fashion retail. Credit units: 3 ECTS Credit units: 5.

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