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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2023-2024

MBA 535 Consumer Behavior I

This course introduces micro aspects of consumer behavior and its implications for marketing strategy. Students will be able to discuss consumer needs and motivations, exploring both the rational and emotional bases of consumer actions. Moreover, students will be able to develop awareness of how consumers learn, store and recall information about products, form attitudes and make decisions about consumption activities. Credit units: 3 ECTS Credit units: 5.

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