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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

MBA 533 Marketing Strategy

The objective of this course is to introduce the conceptual background and analytical tools that are used in solving strategic marketing problems in a contemporary economy. Text and assigned readings furnish the conceptual background for effective analysis of marketing problems; the cases utilize practical application tools for making strategic marketing decisions. Credit units: 3 ECTS Credit units: 5.

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