MBA 533 Marketing Strategy
|
|
The objective of this course is to introduce the conceptual background and analytical tools that are
used in solving strategic marketing problems in a contemporary economy. Text and assigned readings furnish
the conceptual background for effective analysis of marketing problems; the cases utilize practical application
tools for making strategic marketing decisions.
Credit units: 3 ECTS Credit units: 5.
|
|
|
Bilkent University Main Page
Last regenerated automatically on November 8, 2024 by OAC - Online Academic Catalog Software
|
|
