MBA 532 Marketing Management
|
|
Survey of the marketing concept, consumer behavior, segmentation, marketing research, competitive analysis, and marketing decisions involving products, price, distribution and promotion are discussed in this course. Analytical, strategic and decision making aspects are emphasized. Cases are used for application of the principles discussed.
Credit units: 3 ECTS Credit units: 5.
|
|
|
Bilkent University Main Page
Last regenerated automatically on December 30, 2024 by OAC - Online Academic Catalog Software
|
|
