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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2023-2024

MBA 532 Marketing Management

Survey of the marketing concept, consumer behavior, segmentation, marketing research, competitive analysis, and marketing decisions involving products, price, distribution and promotion are discussed in this course. Analytical, strategic and decision making aspects are emphasized. Cases are used for application of the principles discussed. Credit units: 3 ECTS Credit units: 5.

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