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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

MAN 633 Seminar in Marketing Strategy

This course is designed to provide doctoral students with a foundation in marketing strategy research. This course will identify, review, and critique a variety of theoretical perspectives that can be applied to areas including firm capabilities, marketing channels, strategic alliances, and firm boundaries. Credit units: 3 ECTS Credit units: 5.

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