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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

MAN 604 Quantitative Business Research

The course covers various aspects of survey designs and analysis issues including sampling questionnaire design and construction, interviewing techniques and analytical strategies of survey data, a general survey of social science research techniques. Experimental and non-experimental research designs, measurement theory, reliability and validity, and an overview of statistical evaluation procedures are discussed. Credit units: 3 ECTS Credit units: 5.

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