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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

MAN 437 Retail Management

Foundational knowledge of the retail industry. Strategic decisions made by retailers including market, financial, location, and store management strategies. Channel design and management. Retailer activities including the use of big data and analytical methods, assortment planning, pricing, promotions. A discussion of the latest trends in retailing. Credit units: 3 ECTS Credit units: 5, Prerequisite: MAN 335.

Autumn Semester (Burcu Tarhan Çataroğlu)

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