MAN 437 Retail Management
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Foundational knowledge of the retail industry. Strategic decisions made by retailers including market, financial, location, and store management strategies. Channel design and management. Retailer activities including the use of big data and analytical methods, assortment planning, pricing, promotions. A discussion of the latest trends in retailing.
Credit units: 3 ECTS Credit units: 5, Prerequisite:
MAN 335.
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