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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021


MAN 434 Integrated Marketing Communications

This course introduces students to various tools such as advertising, sales promotions, and sponsorships, that marketers use while communicating with their customers. The emphasis rests on strategic planning and development of marketing communications campaigns, their integration and evaluation. The course combines theory and practice and aims to develop analytical skills necessary for effectively assessing and managing communication needs of companies operating in today's competitive business environment. Credit units: 3 ECTS Credit units: 5, Prerequisite: MAN 335.

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