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Bilkent University

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Undergraduate and Graduate Programs 2020-2021

MAN 433 Global Marketing and Emerging Markets

Application of marketing concepts and methods to the international marketplace. Problems and decisions involved in marketing across national boundaries are discussed. While focusing on the export marketing, some of the other topics covered include the international environment, export market selection, export market entry strategies, export marketing mix decisions, financing and methods of payment, and the export order and physical distribution. Credit units: 3 ECTS Credit units: 5, Prerequisite: MAN 335.

Autumn Semester (Emin Çivi)

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