Bilkent University Logo

Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021


MAN 432 Consumer Behavior

A study of the nature and determinants of consumer behavior. Examines how individuals and groups acquire, consume and dispose of goods, and explores the influence of various psycho-sociological factors, such as personality, cognitive characteristics, beliefs, social class and culture on the formation of consumers' attitudes and purchasing behavior. To enhance understanding and prediction of marketplace behavior; and emphasizes the applications to the development, evaluation and implementation of marketing strategies. Credit units: 3 ECTS Credit units: 5, Prerequisite: MAN 335.

Autumn Semester (Staff)

Spring Semester (Staff)

Bilkent University Main Page

Last regenerated automatically on September 20, 2021 by OAC - Online Academic Catalog Software