Bilkent University Logo

Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

MAN 430 Anthropological Marketing

Students learn how to do qualitative research in order to understand markets and consumers. Quoting from a textbook (Mariampolski), ``ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, and create strategies for developing new ideas.'' The students do research, employing ethical and effective field practices, as well as use the research for marketing and business decisions. The research assignments will also enhance writing and presentation skills. Credit units: 3 ECTS Credit units: 5, Prerequisite: MAN 335.

Bilkent University Main Page

Last regenerated automatically on October 20, 2021 by OAC - Online Academic Catalog Software