MAN 430 Anthropological Marketing
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Students learn how to do qualitative research in order to understand markets and consumers. Quoting from a textbook (Mariampolski), "ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, and create strategies for developing new ideas." The students do research, employing ethical and effective field practices, as well as use the research for marketing and business decisions. The research assignments will also enhance writing and presentation skills.
Credit units: 3 ECTS Credit units: 5, Prerequisite:
MAN 335.
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