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Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2020-2021

MAN 410 Innovation Management

Despite the increasing importance of innovation to competitive advantage of organizations in todays' world, few companies master the ability to identify, create and exploit opportunities for innovation on a systematic basis. In this course, all aspects of managing innovation; from recognizing the need and desire to be creative and innovative, using imagination to add value, developing structures, systems and incentives that encourage and implement innovation, will be discussed. The course will center on three themes: ideation/creativity generation techniques, innovation (models, dimensions, degrees and sources of innovation) and strategic management of innovation. In line with these topics, real company cases will be presented and discussed so that students will better understand the significance of leadership and corporate entrepreneurship in managing innovation. Credit units: 3 ECTS Credit units: 5, Prerequisite: MAN 262 and MAN 335.

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