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Bilkent University

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Undergraduate and Graduate Programs 2023-2024

MAN 333 Marketing Principles

An analytical study of marketing as a major business function. Topics include an overview of the marketing system, the marketing concept, market research, market analysis, marketing strategies (segmentation, targeting, positioning), and marketing programs. An examination of how effective marketing strategy and program decisions is based on an analysis of buyer behavior, market structure and competition. Credit units: 3 ECTS Credit units: 5.

Autumn Semester (Ceren Aydoğmuş)

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