Bilkent University Logo

Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2024-2025


MAN 333 Marketing Principles

An analytical study of marketing as a major business function. Topics include an overview of the marketing system, the marketing concept, market research, market analysis, marketing strategies (segmentation, targeting, positioning), and marketing programs. An examination of how effective marketing strategy and program decisions is based on an analysis of buyer behavior, market structure and competition. Credit units: 3 ECTS Credit units: 5.

Autumn Semester (Hafize Çelik)

Bilkent University Main Page

Last regenerated automatically on November 8, 2024 by OAC - Online Academic Catalog Software