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Bilkent University

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Undergraduate and Graduate Programs 2020-2021

MAN 306 Market Research

Regardless of the type of the organization, managers in all functions and at all levels need systematic and dependable information about their operations. More specifically, managers need information about their employees, customers, suppliers, competitors, and macro variables of their environment. In an ever changing and volatile business environment, the task of market research is to provide managers with accurate, reliable, relevant, valid and timely information. In this course, the students will be expose to various research methods that are currently being used in the industry in order to find solutions for problems that various organizations are facing. By the completion of this course, the students should be able to understand the organizational value and context of information gathering, know when to collect primary and secondary data, determine the appropriate data analysis technique, and persuasively communicate/report research results. Credit units: 3 ECTS Credit units: 5, Prerequisite: ECON 222 and MAN 262.

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