GE 420 Applied Sustainable Business Development
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Business terms, jargon and vocabulary used in sustainability. Sustainable business atmosphere. Global, social and environmental events. Public policy and market forces in sustainable business decisions. Triple bottom line accounting for making a sustainable business case. Environmental impact by calculating a carbon footprint. Decisions in sustainable business through environmental and social factors on investment. Opportunities of philanthropy organization's marketing. "Green" office opportunities. Backcasting for sustainability goals and vision. Stakeholders for sustainable business. Approach to global problems and sustainable solutions.
Credit units: 3 ECTS Credit units: 5.
Autumn Semester (Ayşe Keens)
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