Bilkent University Logo

Bilkent University

Online Academic Catalog

Undergraduate and Graduate Programs 2023-2024


COMD 355 Social Media Marketing

Social platforms such as Facebook, Twitter, and Pinterest that drive contemporary marketing practices. Use of social media as a marketing tool with case studies, best-practice methodology, and current news items. A digital strategy combined with traditional media to influence purchasing decisions, and to develop comprehensive digital and social media marketing plans. Credit units: 3 ECTS Credit units: 5.

Bilkent University Main Page

Last regenerated automatically on April 25, 2024 by OAC - Online Academic Catalog Software