BIM 423 Advertising Management
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This course is an introduction to both the theory and practice of advertising and provides important insights into how advertising is done. The main purpose is to develop the ability to manage basic advertising campaigns on the client side. The course is designed to introduce the student to advertising campaigns on the client side. The course is designed to introduce the student to advertising foundations and environment. How advertising began, and where it fits in today's market will be discussed. Social issues, ethics, regulation, and responsibility will be covered. The students as future clients to the advertising agencies will be able to practice the progress of an agency while campaigning with the research methods and strategic planning for advertising. Print, broadcast, and interactive online media will be analyzed. The creative process will be discussed and practised.
Credit units: 3 ECTS Credit units: 6.
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