BIM 413 Marketing Management
|
|
The role of marketing in organizations and society. Combining fundamental marketing principles with management processes. Marketing strategy, strategic marketing planning and implementation. Dealing with competition in contemporary marketing environment. Measuring and forecasting market opportunities. Marketing mix strategies.
Credit units: 3 ECTS Credit units: 6.
|
|
|
| Bilkent University Main Page |
Last regenerated automatically on September 14, 2008 by OAC - Online Academic Catalog Software.
|
|
