BIM 375 Public Relations
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This course offers an understanding of public relations concepts and practices. The major objectives are to teach students how to effectively communicate in attaining marketing/public relations goals, to help students understand the impact of public relations writing on a variety of audiences, to provide basic information about social identification and behavior, and to help students become familiar with the various media employed by public relations practitioners.
Credit units: 3 ECTS Credit units: 6, Prerequisite:
BIM 224.
Autumn Semester (Staff)
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