THM 309 Principles of Marketing
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Provides an overview of the evolution of marketing, identifies the basic characteristics of consumer and individual market, explains target marketing providing insight into the four elements of the marketing mix; product concepts, marketing channel, promotion planning and international marketing.
Credit units: 3 ECTS Credit units: 5.
Summer Semester (Eda Gürel)
Summer Semester (Eda Gürel)
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