MAN 335 Fundamentals of Marketing
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The course introduces the students to the fundamental concepts, tools and activities that comprise the marketing function. It overviews the development of marketing thought as well as contemporary issues in marketing. Topics include the marketing concept and orientation, segmentation and positioning, buyer behavior analysis, and marketing mix-product, price, promotion, distribution-decisions.
Credit units: 3 ECTS Credit units: 5, Prerequisite:
ECON 101 and ENG 206 and MAN 102.
Autumn Semester (Ahmet Ekici)
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